Think back to the last time you had a really good conversation. What did the other person do that made the engagement such a good experience? Did he have good (or even juicy!) information? Did she answer a big question you had? Did it feel like your listener enjoyed being there and was both physically and mentally present in the moment?
You grab and maintain audience attention - in-person and online - by immediately solving a mystery and giving the audience what it needs, by providing the audience something useful. The truth is you want to be able to hear a pin drop. Because you’ve researched and you know what the audience wants, you have people listening closely and ready to chime in as opposed to bored and waiting for the session to end. And it all starts with a shift in attitude.
If you are ready for a strategy that moves audience members from passive and disinterested to active, hot, and ready to do business in every single presentation, then you are in the right place and engaging with the right professional speaker and presentation skills coach who is going to keep it real and be totally honest with you.
Now believe me … there was some time involved with creating the full strategy … the strategy that has my clients getting in front of any audience with much confidence and much swagger and MASTERING their messages. It did not happen overnight, and it did not come in a dream.
Much of it came from ...
There is so much you want to cover and only so much time to do it. Subconsciously, you want your audience to fall as deeply in love with your topic as you are already in love with it. This tends to cause a problem.
But just a second … this is not to suggest there is something wrong with wanting your audience to find the same value in your content as you find in it. The challenge lies in this desire propelling you to share and share and share to the point you end up rambling, rambling, and rambling. By going off on tangents or losing your train of thought, you also lose your effectiveness and diminish your power with all of the spins and twirls and ups and downs and twists and turns you put in your message.