In a previous post, "You CAN Deliver a Worry-Free Webinar," I discussed preliminary and logistical steps to take with setting up yourself to deliver a worry-free webinar. Let's take it to the next level and look at the actual webinar design. (And not to worry if you do not make webinars but only make face-to-face presentations. These points are just as applicable if you are presenting in-person, so READ ON!)
No matter the topic, always give your audience a reason to lean in, to take notice, to pay attention, to press the headphones a little more tightly against the ears. Pull in your audience in a way that makes the world to want to listen to your webinar. You might do this by choosing to solve a problem right away, make a provocative statement, or make the audience a part of the conversation.
You may have been a part of a number of web-based presentations throughout your career, either as the presenter or as an attendee. Some contained information that dried up and withered away while others caught your attention and became a tree containing branches of knowledge, firmly rooted and planted in your mind. Let's look at how to do the latter!
And this starts with examining one of the number one concerns I hear from webinar presenters: They worry they are not connecting with the audience, asking questions such as "How do I know they’re interested, that they’re tuned in if I can’t see their faces, if I can’t see the nod of their heads?"
Great public speakers approach their presentations - online and otherwise - with this frame of mind: ...