My time spent over the last several years teaching in higher ed and providing professional, faculty development, and educational technology strategy for a content provider - you know ... we called them publishing companies before the digital evolution - uniquely positions me to view sales from both sides of the desk.
Educators want what will impact learning, and sales force members are ready and willing to provide just that. However, if a professor has been teaching a certain way for decades or if even for only a few short years, change can be uncomfortable.
This post is prompted by a Fall 2015 conversation with an edtech sales professional. I shared these three ideas with her to which she repeatedly responded with a contemplative "Interesting ...." Let's see if you have a similar reaction.
Presenting edtech to what may seem like a low-tech audience can sound like high stress, but it does not have to be. Use the questions below as the foundation of a five-part organization to your presentation. Answer them, and your audience will go from no tech to edtech in no time. (And as a bonus, tech-savvy audiences benefit from having these questions answered, too!)
Identify the type of session you have been called upon to present.
That's the number one rule for presenting on edtech.
Once you answer that, then you lower your chances of having any missing links, and you are fired-up, ready to approach the session with the right mindset, activities, and questions to keep your audience engaged and move you closer to your professional goals.
Will it be a demonstration, a training, or a professional or faculty development session? And one of the easiest ways to figure this out for sure is to ...